Don Rello is not trying to scroll past the hard part. On “I Don’t Watch TV III“, he puts fatherhood, grief and personal strain inside a seven-track Hip-Hop/Rap release.
Released through RAPREC, the explicit album runs for 24 minutes and 41 seconds. Don Rello calls this his sharpest and cleanest work.
For anyone meeting Don Rello here, “I Don’t Watch TV III” is the third entry in a longer album series that includes “I Don’t Watch TV 2 (2018)“.
Apple Music also lists Only Time Will Tell, Mudweiser and The Spiraling Conundrum. The title feels like a decision to stay present when it would be easier to numb out.
The context lands hard. Rello became a father, lost a close friend, supported somebody close to him through persistent trouble and took a needed trip.
He also spent about a year testing, mixing and fine-tuning the material in a new home studio in Norcross, his first personal studio after moving in with his wife and baby.
Those facts give the project a grounded centre: daily responsibility and creative focus share the same hours.
Rello cites Exile on Main St., Donny Hathaway’s “You’re Gonna Make It,” Earl Sweatshirt and Uncle Al’s “Your Dying,” and Clipse’s Let God Sort Em Out as recordings that pushed him to reconsider his life in the studio.
The list crosses rock, soul and rap without claiming that he copies any source. It signals an artist drawn to pressure in plain view.
Rello credits his label team, found through mutual friends, for cohesion and direction.
The titles, from Coulter and Drowning Even More through Talking Heads, Devil In The Same Dress and Windhitdatreez, offer sharp phrases.
Rello names Is It Worth It? and Went Running To Find, both listed with Donski on Apple Music. The press release adds spoken words by Donski to “Went Running To Find.”
The current appetite for 20-minute albums makes the format feel timely without turning it into a trend-chasing exercise.
Short projects fit the attention economy of group chats, clips and playlists, but Rello’s year of refinement pushes against fast consumption.
That tension gives the record a persuasive hook for listeners who want new music with lived context behind it.
Rello’s 2025 appearance in Patrick Zae’s “High Notes on Krog” series points to an artist attached to a local circle of creators.
“I Don’t Watch TV III” places that connection beside a personal turning point, built around the things people usually postpone discussing.
Don Rello now has a seven-track statement tied to a new child, a loss and a home studio.
It also asks listeners for patience and close attention. The next chapter has real reason to make listeners press play rather than keep scrolling.
