OlivetheBoy‘s Road Manager Demzy Gh Shapes the Future of Afrobeat
Meet Hackim Assi, also known as Demzy Gh, the driving force in the Ghanaian music scene, shaping the careers of emerging Afrobeat talents like OlivetheBoy.
Born on April 2, 1994, this multifaceted talent manager has become a driving force behind some of the country’s most exciting musical acts.
Demzy’s journey began on the airwaves, where he featured as an entertainment pundit and producer. His insightful commentary on shows like Showbiz Today at Nopras FM and Bryt FM’s Artist Show quickly established him as a respected voice in the industry but it’s behind the scenes where Demzy truly shines.
As a founding member of FulLCircl Management, he’s nurtured the careers of artists like Koo Kyei, Cedi Rap, and Breden B. Now, as the road manager for rising Afrobeat sensation OlivetheBoy, Demzy is poised to make an even bigger impact on Ghana’s music industry.
In 2020, Demzy expanded his influence by spearheading an online entertainment show on UK-based Lens Radio, showcasing his knack for producing engaging content that resonates with audiences globally.
His deep understanding of the music industry’s nuances led to his roles as an academy member and production manager for the Eastern Music and 3Music Awards, where he played a pivotal role in curating and promoting music.
At 3Music TV, Demzy’s versatility shone through as he took on roles as a producer, program assistant, and A&R, dedicating himself to the advancement of music production and promotion. His efforts have helped spotlight Ghanaian music on the world stage, making him a crucial figure in the industry.
Demzy’s organizational skills were put to the test at the Wildaland Festival, where he served as a coordinator and assistant project manager during its inaugural edition in 2021.
His expertise ensured the festival’s success, showcasing the best of Ghanaian music talent to a global audience. In 2023, he returned as the backstage manager, further cementing his status as an indispensable event organizer.
But it’s not all about the music for Demzy. He’s equally committed to giving back to his community. In 2018, he partnered with the We Care Foundation to provide meals for over 500 homeless children in Accra. Three years later, he joined forces with tourism journalist Jonilar to donate educational materials to the Aboatia Community School in the Juapon traditional area.
Demzy’s personal journey is one of perseverance and leadership. Raised as the eldest of six siblings, he learned the values of responsibility and leadership early on.
His education journey began at Kute Roman Catholic School in the Oti Region and continued at Bueman Senior High. In 2012, he moved to Akim Tafo, completing his secondary education at Adonteng Senior High in Akim Kukurantumi in 2013.
In 2023, Demzy married Mrs. Benedicta Assi Kwade, whom he met on social media platform Clubhouse in 2020. Their union is a proof to the power of modern connections and shared aspirations.
As Demzy Gh continues to shape the careers of Ghana’s next generation of music stars, one thing is clear: the future of Afrobeat is in capable hands.
