From Ibadan to International Stardom, D.Matthews is Redefining the Afrobeats Scene.
Born in Nigeria as Olumide Toluwanimi D.Matthews, but known to the world as D.Matthews, this rising talent is making waves in the contemporary Afrobeats scene.
His journey from Nigeria to Australia testifies to the universal appeal of his unique blend of Afrobeats, pop, dancehall, reggae, and world music.
Launching his career at the tender age of 20, D.Matthews quickly displayed a knack for creating infectious tunes that pay homage to his African roots while seamlessly incorporating global pop influences.
His music is a vibrant tapestry of sound, skillfully weaving traditional African instruments with the pulse of popular music worldwide. The result is a warm and inviting atmosphere that draws listeners in and leaves them eager for more.
D.Matthews’ talent has attracted collaborations with notable figures in the music industry. Producers Edyonthebeat and Shaan Mehta from New Zealand, and Ghana’s Possigee, who has worked with the likes of Wizkid, Mr. Eazi, Sarkodie, and Stonebwoy, have all lent their skills to his projects. Notably, he has also teamed up with Skales, a major player in Nigeria’s Afrobeats scene.
Yet, amid his blossoming success, D.Matthews remains true to his roots. His authenticity shines through every note and lyric, making his music a testament to his heritage and a window into his soul. As he navigates the worlds of music and fashion, D.Matthews is not just an artist; he’s a trendsetter.
Looking forward, D.Matthews has ambitious plans for global expansion, aiming to penetrate new markets in Asia, Europe, North America, the Middle East, and the Caribbean.
His strategy is as innovative as his music: partnering with corporations that shape popular culture and leveraging his growing global fanbase to promote those brands with aggressive, yet clever content branding and direct email marketing.
His latest hit, “JeJe,” is a testament to his evolving artistry. This Afrobeat-influenced love song is an irresistible blend of rhythmic beats and heartfelt lyrics, encapsulating the signature sound that is propelling D.Matthews onto the international stage.
D.Matthews is not just a rising star; he’s a musical innovator on a mission to redefine the Afrobeats scene. Keep an ear out for D.Matthews, as he continues his exciting journey from Ibadan to global stardom.