Ettie, who was born and raised in London, is a phenomenon in the music industry because of her lyrical alchemy, which transforms cultural touchstones and personal histories into pure alt-pop gold. She is able to compose alternative pop songs that speak to the anxiety that is felt by millennials because of the gift of being able to play with words. Ettie, who has a degree in...

Okay, let’s talk about Blofeld Sands, straight out of Brighton with a debut single, ‘People.’ That's the title, folks, not a directive. I mean, it kind of is, though, isn't it? When I first hit play, it wasn't the jangly guitars or the precisely placed drum fills that snagged my ear, but that singular word echoing in the verses: “loving people”. A simple phrase,...