'C'est La Vie': Jerard Rice Pushes Hip-Hop Boundaries with Raw Introspection Jerard Rice, who goes by the name Rice, keeps changing hip-hop with his unique style and great music. Rice is a well-known name in hip-hop circles all over the world for his ability to combine catchy lyrics with catchy beats. His newest hit, "C'est La Vie," shows how good he is at writing songs that people...

O'kenneth & Reggie - Bust (Official Video) Life Living Records rappers, O'Kenneth and Reggie team up to produce this jam "Bust" shot and directed by Yussif Aljabaar. Watch the video below. https://www.youtube.com/watch?v=XEldz6s-cMg