The Sydney-based artist Rosie Belvie kicks off 2025 with a vibrant single “O.M.G” blending funk, R&B, and Afrobeat energy.
Rosie, an artist based in Sydney and a member of Bullzeye Beats, has carved out a niche for herself as a versatile singer-songwriter who thrives on blending styles and genres.
Known for her electrifying performances and a knack for spreading positive energy, Rosie introduces her latest single, “O.M.G“. With its catchy mix of funky beats, R&B singing, and Afrobeat rhythms, this upbeat song celebrates freedom, joy, and deep self-discovery.
Rosie Belvie‘s newest song, “O.M.G.,” is a sweetly powerful reminder that the best musical drinks are sometimes made by mixing tastes you wouldn’t expect.
From its opening moments, “O.M.G” establishes itself as the kind of organized revelry that happens when a master mixologist starts experimenting behind the bar. An Afrobeat sound forms the base of the song, but what Belvie adds on top is what makes it interesting.
Her assurances that the song has “funky vibes” aren’t just marketing lingo; they’re actually built into the music, creating a pulsing background that feels both retro and completely futuristic.
Rosie’s vocal performance is both commanding and warm, carrying the track’s soulful essence while driving home its playful spirit. The chorus is designed to be unforgettable, not just melodically but in its exuberant reminder to embrace the beauty of life.
When the music stops, the hook stays with you for a long time. It easily fits into the group of modern chants for happiness and freedom.
What’s most interesting about “O.M.G.” is how it manages to combine its desire to start a party with a deeper underlying theme. In less capable hands, a track about “freedom, fun and exploration of the soul” might come across as trite but Belvie, working under the banner of Bullzeye Beats, brings an authenticity to these themes that feels earned rather than imposed.
The production is smooth but not too finished; it still has a raw energy that fits with the theme of exploration. Each layer of instruments sounds like it was added for a reason. The Afrobeat beats keep the track grounded, while the funk-inspired notes add a funky touch.
The time of the release doesn’t seem irrational but it does feel planned. It might seem like a bad idea to release a song about “all the beauty in this world” right as people are starting to doubt their New Year’s goals, but the song actually makes you feel good and serves as a musical reminder that happiness doesn’t depend on the season.
For an artist who is proud of “singing alternative styles of music no matter the genre,” “O.M.G.” is both an affirmation and proof of idea. It is one thing to say that genres can flow together, but it’s quite another to show that it is possible so easily.
As 2025 goes on, “O.M.G.” is already an excellent contender for the year’s most pleasant surprise. It’s a track that’s both sophisticated in how it’s put together and completely simple in how it’s delivered.
The true test of any track like this is whether it can sustain its energy beyond the initial listen. “O.M.G” suggests it can, primarily because its pleasures reveal themselves gradually.
At first glance, what seems like a simple dance track slowly reveals its many levels of depth, awarding repeated listening with new findings.
If this is what Belvie of the Bullzeye Beats can do, then the music scene in Australia and around the world should pay attention.
“O.M.G.” is an expression of purpose from an artist who knows that the best way to cross styles is to accept them all with true joy, not because they want to.